August 17, 2017
A Bel Air home was just listed for $350 million making it the most expensive listing in the U.S. According to Global Mansion, Chartwell, a 1930’s chateau that belongs the family of the late billionaire Jerry Perenchio, went on the market August 7 as the highest price listing in the nation.
Other nine-digit listings include Opus, a Beverly Hills spec home listed for $100 million. The developer, Nile Niami plans to unveil another megamansion next year that will be listed at $500 million. Formula One heiress Petra Stunt is selling her home in Holmby Hills for $200 millio and the Playboy mansion sold for $100 million last year.
How do the select few luxury listing agents with homes in this price range market the one-of-a-kind mansions and find a billionaire buyer? Douglas Elliman CEO, Scott Durkin who is quite comfortable around major luxury sales was asked about selling megamansions. Durkin commented, ‘The marketing of a home of that price range requires you to completely wipe your board clean. Getting the home the most exposure you possibly can and targeting the audience, that’s really the goal. Once you’re north of nine digits, you can’t just wait for the phone to ring.’ Douglas Elliman brokered the most expensive Manhattan penthouse last year for $87.7 million as well as other nine-figure listings in New York City and the Hamptons.
Los Angeles’ finest luxury brokers share their marketing strategies and success stories in the Global Mansion article. See full article
Douglas Elliman Delray Beach Executive Directors of Luxury Sales, Randy Ely and Nicholas Malinosky are quite familiar with marketing and selling opulent oceanfront mansions in South Florida. With over 40 years combined experience and a sole focus on the beach area, Nick and Randy know that luxury oceanfront estates require a unique and thorough marketing strategy.
Randy & Nick are the exclusive listing agents for the most expensive listing to ever hit the Ocean Ridge luxury market. Check out this oceanfront mansion which is slated for completion this fall:
6161 North Ocean Boulevard, Ocean Ridge listed at $24.95 million See details
Please contact Nick Malinosky and Randy Ely for more details about this oceanfront mansion or to discuss the current luxury market.
Photo: Mansion Global